Whitney has been drawn to brand storytelling and relationship-driven marketing since the very beginning of her career. With a background in public relations and a Bachelor’s degree in Communications from Kennesaw State University, she found her sweet spot at the intersection of creativity, strategy, and analytics — where strong ideas meet measurable impact.

She entered the social media space when blogging and early platforms like Twitter were still central to how brands connected with audiences, and has spent the last decade evolving alongside the industry. Over the course of her career, Whitney has worked across agency, in-house, and freelance roles, partnering with consumer, lifestyle, and CPG brands to shape thoughtful social strategies, build engaged communities, and develop meaningful creator partnerships.

Known for her warm, people-first approach and strong eye for aesthetics, Whitney brings both vision and structure to her work. She has built social strategies and influencer programs from the ground up, managed communities and creator relationships at varying scales, and contributed to award-winning campaigns rooted in genuine connection. At the core of her work is a belief that thoughtful strategy, strong relationships, and clear storytelling are what allow brands to grow with intention and longevity.